In it’s simplest form, marketing your small business may seem like an easy task: Promote how great you are at what it is you do, and why you’re that much better than the competition, and prospective clients will come flocking to you, right?
But chances are, probably not.
In fact you could be actually driving clients away from your business by not focusing on what it is that they are looking for … solutions to their problem.
Show how you can help
By broadcasting that You are this, and You are that, you have effectively created a one sided relationship by force feeding your prospects on how great you are instead of showing what you can actually do to help them.
Your prospective clients will mostly be looking for answers to their problems not necessarily how awesome your services are. (Even if they ARE pretty cool!)
Instead, try switching your thought process and try focusing on what it is that you can do to help them out.
Be generous and friendly! Give as much genuinely useful information and solutions as you can. Help educate them without trying to sell something. Help your prospective clients solve problems, so they in turn will think of you as the go-to person in your industry. Connect with your audience.
So if your marketing efforts aren’t bringing in flocks and flocks of prospective clients beating down your door just to get to work with you, take a step back and review how you may be marketing yourself and how you come across to your audience.
Building a relationship is the first step.